Start with Facebook and Twitter. You’ll find many video tutorials on Youtube that will help you set up your profiles and accounts. Once you setup your accounts start ‘liking’ and ‘following’ other marketers and people who are in your niche. Take note of what type of content they’re posting and sharing. Start sharing your own content when it’s posted on your site. Other good sites are LinkedIn, Pinterest, Reddit, and Instagram. Pay attention to what kind of people frequent each social media channel. Are they your targeted visitor? If not, where do they hang out?
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Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.
Another way to utilize your talent and business skills is to run corporate workshops online. Businesses are always looking for unique ways to help educate their workforce, and if you can package your talents into a day or half-day long session, you can sell that to companies all over the world to make money online. Start by building a portfolio and then reaching out on LinkedIn to influencers at relevant companies to see if they would be interested in you teaching their team.
Use Google Keyword Planner (which has replaced the Google Keyword Tool) or another service to determine what phrases and keywords people are searching for now to locate your niche products and services. Write down 5-7 keywords and phrases being used in your chosen niche that can help you pick your domain name. Take note which version of your words get more searches – singular or plural (i.e. boat vs. boats).
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