Homepage: their homepage is the first step of their sales funnel. Their branding line is aspirational marketing. It’s about identity, freedom, and self-expression—ideas that are bigger than a product. It’s likely that this method converts better and is more persuasive. These companies are established, and through A/B testing are embracing these aspirational marketing ideas.
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If you're planning on selling a product, look for a web host that offers a Secure Sockets Layer (SSL) certificate, because it encrypts the data between the customer's browser and web host to safeguard purchasing information. You're probably familiar with SSL; it's the green padlock that appears in your web browser's address bar as you visit an online financial institution or retail outlet. A few companies toss in a SSL certificate free of charge; others may charge you roughly $100 per year for that extra security layer.
Alexandra Leslie (HostingAdvice.com): If speed and performance, partnered with support and security, are at all priorities in your web host shopping, A2 Hosting should be a leading contender. When A2 Hosting first launched in 2003, the company was focused on serving developers; A2 Hosting was among the first providers to offer PHP 5 and to support Ruby on Rails on shared servers. Go to full review »
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On the plus side, SiteGround offers free automatic daily backups, access to the Cloudflare CDN, high-performance SSDs for all plans, unlimited email accounts and integration of the free LetsEncrypt SSL certificate into sites. The company does limit bandwidth and storage, but even those who claim to offer so-called unlimited bandwidth and storage really have some limits in its terms of service.
Bluehost backs up your site on their cheapest plan. With their Choice Plus plan, you get CodeGuard included for free, which is a more customized, advanced backup tool. There are also plenty of other backup plugins you can use for websites like UpDraftPlus, VaultPress, and BackupBuddy. In the end, CodeGuard is not worth increasing your monthly cost and you can find better alternatives.
You can create a free website with Wix that comes with a Wix domain. To instantly look more professional online, get a custom domain name. It adds credibility to your brand and helps visitors find you online. You can start building your brand by using your domain in a custom email address ([email protected]), your social channels, email marketing campaigns and more.
The availability of a website is measured by the percentage of a year in which the website is publicly accessible and reachable via the Internet. This is different from measuring the uptime of a system. Uptime refers to the system itself being online. Uptime does not take into account being able to reach it as in the event of a network outage. A hosting provider's Service Level Agreement (SLA) may include a certain amount of scheduled downtime per year in order to perform maintenance on the systems. This scheduled downtime is often excluded from the SLA timeframe, and needs to be subtracted from the Total Time when availability is calculated. Depending on the wording of an SLA, if the availability of a system drops below that in the signed SLA, a hosting provider often will provide a partial refund for time lost. How downtime is determined changes from provider to provider, therefore reading the SLA is imperative. Not all providers release uptime statistics. Most hosting providers will guarantee at least 99.9% uptime which will allow for 43m of downtime per month, or 8h 45m of downtime per year.
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