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A great domain name is a concise, easy to type, and memorable URL that reflects your brand or your website’s subject matter. Avoid using hyphens, strings of numbers, or unnecessary words to make it easy for your visitors to remember and find your website. Remember: A great domain name is one that your visitors can type correctly on their first try.
Owning your domain name is an important part of your success online. In an ideal world, you will own sites associated with your brand before it has strong public recognition. This reduces the risk that someone else will buy the name, forcing you to purchase it for a great deal more than a few dollars. If your brand is well established, you may need to be a little more creative in coming up with an alternative domain name, if the obvious choices aren't available.
But…there are times when you are simply not satisfied with the selection of domain names that are available to register at a minimal fee by yourself. Sure, you could always register your domain name on a .net (less popular than a .com but still widely used) and maybe even a .org (good if you are a non-profit business, church, NGO, etc) but if you have a little more funds to spend than $10 a year, then your next best thing is to go ahead and buy a domain name that you like from a domain seller or from a domain marketplace.
8 Rules for Choosing a Domain Name - Whiteboard Friday

Hi Michael. Many of the website builders described here are capable to accomplish this. You only need to find a suitable web template. In addition, if you won’t find a perfect template suitable for the options you need, pay attention to the ecommerce website builders. Yes, yes – to them, only you won’t have the options to buy, but instead of the description of the products – the descriptions of the doctors you are talking about. Just to filter and to sort is what ecommerce websites can do very well.
Once you’ve decided on your top choices for your site name, make sure you are not violating anyone’s trademarks. To check within US, visit uspto.gov/trademarks and do the search before you register the name. It is always good to check now because this could kill a great website and business down the road. Also, if you are going to include some big name product, such as Twitter or Facebook, review their terms and conditions. Most will not allow you to use their name in any part of your domain.

Fortunately, the process of researching keywords for your domain name is the same as finding effective keywords for other uses. You can use tools like Google Keyword Planner and KWFinder to search for terms that have both a high search volume and (ideally) low competition. Just remember that in this case, you’re looking for a keyword that represents your website and content as a whole.	
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