Usually a single machine placed in a private residence can be used to host one or more web sites from a usually consumer-grade broadband connection. These can be purpose-built machines or more commonly old PCs. Some ISPs actively attempt to block home servers by disallowing incoming requests to TCP port 80 of the user's connection and by refusing to provide static IP addresses. A common way to attain a reliable DNS host name is by creating an account with a dynamic DNS service. A dynamic DNS service will automatically change the IP address that a URL points to when the IP address changes.
Too often we see jarring changes between building awareness and increasing consideration. This disunity in an ecommerce strategy can hurt your conversion rates, but by creating marketing strategies with your sales funnel in mind, you can create a seamless journey that works to propel your potential customer into not only an existing customer but a returning customer.
Understanding the customer’s journey can help you optimize your digital marketing strategies and increase that conversion rate. In our experience, clients struggle to conceptualize the ecommerce sales funnel in a way that benefits the customer and their business. They see it as a streamlined process—an A to B—but picking it apart stage by stage is a much better method. In this post, we’re going to show you how understanding the typical customer journey will help you increase your ecommerce sales funnel's conversion rates and customer retention rates.
Having multiple servers hosting the same content for better resource utilization. Clustered servers are a perfect solution for high-availability dedicated hosting, or creating a scalable web hosting solution. A cluster may separate web serving from database hosting capability. (Usually web hosts use clustered hosting for their shared hosting plans, as there are multiple benefits to the mass managing of clients).
Finally, get on the phone with your existing and/or past clients and customers. Tell them you are doing some research to help create additional content and resources to help them, and ask them for 10-15 minutes of their time to learn more about their specific questions and challenges. You’d be surprised how much people are willing to open up when you simply ask them to.
Alexandra Leslie’s interest in website administration was sparked in her teens, priming her for a fast-paced career in managing, building, and contributing to online brands, including HostingAdvice, Forbes, and the blogs of prominent hosting providers. She brings to the table firsthand experience in reviewing web hosts, perfecting website design, optimizing content, and walking site owners through the steps that add up to a successful online presence. Today, she combines her extensive writing experience with technical understanding to unpack some of the most complex topics that daunt novice website owners, as well as the subjects that excite veteran technologists within the HostingAdvice readership.
Let's face it, one of the things we like best about the web is looking at pictures. The site builders here all offer some degree of photo and gallery display. Some, like Gator, Squarespace, and Wix, also offer loads of stock photography for you to use. Some let you touch up images with editing tools such as cropping, brightness, and in some cases even Instagram-like filters. Others, such as Gator, Simvoly, Ucraft, and uKit offer no photo editing at all, aside from resizing and positioning.
Even if you don't sign up for those web hosts, you should look for services that offer similar features. You'll want a WYSIWYG editor that lets you adjust every page and add images, video, and social links. Plunking down a few extra bucks typically nets you robust ecommerce and search engine optimization (SEO) packages for improved Bing, Google, and Yahoo placement. Most advanced web hosting services include at least one domain name, free of charge, when you sign up.
These services can host your content on their servers free of charge, but in exchange for that zero cost, your online destination will have a less-than-elegant domain, such as jeffreylwilson.tumblr.com. That might be fine for a personal blog, but it will look too low-rent for a business that wants people to trust it enough to pay for whatever it's selling.
Most hosting plans include easy access to WordPress — installing the software with one click, or better yet, having it preinstalled for you. In most cases, you can simply log into your hosting control panel and find the option to install the WP platform. If your hosting service doesn’t have this capability, you can find the manual installation instructions here. These web hosts make installing WordPress especially easy:
Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet. A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed in the Internet. Websites are hosted, or stored, on special computers called servers. When Internet users want to view your website, all they need to do is type your website address or domain into their browser. Their computer will then connect to your server and your webpages will be delivered to them through the browser.
Getting your message out these days requires good helpings of Facebook and Twitter, with maybe a dash of Instagram, LinkedIn, Pinterest, and Tumblr. But that's not enough: if you want an internet presence that truly represents you or your organization, you also need a website that sets you apart from the crowd. A real website, as opposed to a social media page, gives you complete control over design and content. This lends credibility to your business, organization, or personal brand. Facebook pages all look alike in terms of design, but on your own website, you can realize a brand image, offer products for sale, and integrate third-party web services.
The Best Ecommerce Website to Use | SHOPIFY, SQUARESPACE, OR WIX?!
Top tip! Don’t just test your website yourself. You will be blind to some of its faults. Plus, you know how your site is supposed to work, so while you might find navigating it easy that’s not to say a stranger will. Get a fresh perspective. Ask family members and friends to test your site and give feedback. If they’re anything like our family and friends they won’t be afraid of offering criticism.
You need to understand your audience like you do your very own yourself. You are aware of your dislikes and likes, you know what problems you face and you know the sort of people you will let help with those problems. If you learn to know your audience in the same manner, the chances of you establishing a genuine connection increase vastly. You will also be able to guide more people through your sales funnel and get those coveted ‘closed-wons’.