This is a hugely successful template that perfectly and simply implements the idea of a “squeeze page”, in this case promoting a free offer for the price of shipping only. In reality, the cost of the item is actually included in the shipping cost. Provided the item is cheap enough (for example a short book which can be mass-printed for just a couple of dollars per unit), it can even sometimes include a small amount of profit, however the main purpose is to induce a ‘micro-commitment’ from the user (see "3:Affiliate Survey Funnel" below for more information on this strategy).
Do a Google search to find the top blogs, forums, and publications about your course topic. Read the most popular articles on those sites (as shown by the number of comments and shares on social media). Then, read the comment section of those articles. You’ll often find feedback (positive and negative) in the comment section, along with questions that were asked by people in your target market.
Disclaimer: the sales funnel I am about to show you is not the only type of sales funnel that you can create to sell your course, but it is one that is currently being used by many online instructors in the Thinkific community. Thinkific customer Justin Brooke, for example, uses this sales funnel to sell his online courses. And as you can see from the post he shared in Thinkific’s Facebook Group, it’s working out pretty well for him:
Along with figuring out the overall category of your site, you should think about what (if any) exceptions there are to that. A lot of people set up a simple blog, and then realize they also want to sell just a few products. If you’re going to sell something on the website (even just a few things), you’ll need some kind of e-commerce software that will make that happen.
After Joomla, another name that pops up as a great WordPress alternative is Drupal! It is also an open-source CMS that you can use to deliver a more ambitious digital experience. Although it is suitable for almost everyone, it is not as beginner-friendly as users would prefer. Mostly recommended for experts, Drupal lets you create blogs, personal websites, forums and even social networking sites.
Joomla is the second-most popular content management system behind WordPress. Similar to WP, it can be used to build a variety of websites and applications for businesses, schools, non-profits, online stores, and so much more. Because Joomla doesn’t offer a paid option like WP and is geared towards a more experienced user, your only means of support is searching through their forums and developer communities for help.
When you sign up for SiteGround, you get a proactive chat from a live agent offering to call you, inquiring if you need any help setting everything up. Customer support includes tutorials, live chat, tickets, and phone calls. All are available 24/7 - and when you call on a Saturday night and get connected to an agent in 10 seconds, you know you're getting your money's worth.
If you’re knowledgeable about site building and e-commerce, you’ll find solutions on this list that give you better extension possibilities, more overall features, and the freedom to potentially do anything you want with your online store (since you’d be hosting it on your own server). That said, if you’re just getting into selling things online and want to do everything yourself, Shopify can often be a great place to start for new businesses and less technically-savvy folk!
Shift your focus from content quantity to content quality. Previously, Google rewarded sites for their breadth of content. No more. Today, sites with well-researched, organized content, with an emphasis on multi-media, are in favor. Why? Because backlinks matter (as you can see in the Ahrefs chart above). And you only get backlinks from quality sites when you publish quality content.
Thanks, Jeremy, for your excellent article, but I still have a couple of questions. We use Dreamhost for our website, which was built in 1999 (seriously) and we keep it semi-current using SeaMonkey's editor. Last year we added an ECWID shopping cart to replace the really difficult to use PayPal shopping cart system, which has helped, but a replacement website that's easy to change is what we really need. It seems that all of these site builders want to host us, when what I need is a program I can use to create the new site and replace my existing one. Is there a standalone site building program you recommend? How about an easy to use interface to put between me and Wordpress? (That seems like it would be an excellent tool for someone to develop.) Or should I just buy a copy of Wordpress for Dummies and start fresh? Any suggestions will be greatly appreciated.
Too often we see jarring changes between building awareness and increasing consideration. This disunity in an ecommerce strategy can hurt your conversion rates, but by creating marketing strategies with your sales funnel in mind, you can create a seamless journey that works to propel your potential customer into not only an existing customer but a returning customer.
Successful Sales Funnel Example
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Wix is one of the most popular and widely used site builders that has already managed to make a name for itself. It was first released back in 2006 and has completed over a decade in the industry. Wix is probably one of the most user-friendly website builders out there thus competing with WordPress. It uses the What You See Is What You Get editors alongside the drag and drop builder which makes the whole process a lot easier. What’s great is that while on other site builders, you can only drag and drop the elements to the predetermined areas or blocks, Wix gives you the freedom to place it wherever you prefer.
You need to understand your audience like you do your very own yourself. You are aware of your dislikes and likes, you know what problems you face and you know the sort of people you will let help with those problems. If you learn to know your audience in the same manner, the chances of you establishing a genuine connection increase vastly. You will also be able to guide more people through your sales funnel and get those coveted ‘closed-wons’.
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Our High Ticket Client sales funnel template does exactly this. Product details are presented in multiple information-rich videos on the main page which are then summarized in headlines and dot-points, backed up with strong and repeated calls-to-action. These lead to an optimized Sign-Up page which is coupled with additional information and persuasive language, and ends in a Thank You page which details next steps as well as offers potential upsells. In A-B testing with good content we’ve seen this funnel convert at a rate 2-5-fold higher than non-high-ticket optimized funnels.
Why? Because word of mouth only gets you so far in the internet era. People discover new businesses—even local business—via Bing, Google, and Yahoo. The days when they'd just look you up in the yellow pages are long gone. If you don't have a sharable website address, your chances of building online word of mouth via social networking plummet, too. In other words, no website, no discoverability, no money. Of course, web hosting isn't just for businesses. You may want to host a personal website or blog, too. Either way, the services here have you covered.