BoFu: Bottom of Funnel sales funnels are for hot traffic. The prospective customer likes you if they've made it this far. They are ready to buy. Typically, this is a sales funnel page where you offer a product/service and ask them to buy. In the process of ordering your main product or service, your sales funnel with present a variety of other offers to increase the order size. For example, order bumps, upsells, downsells (if they don't accept the upsell). Sales funnel templates make setting these up easy.
I use ExpressionEngine for most of the professional sites I’ve developed over the past 10+ years or so (I think Craft is based off EE, or developed by one of the EE programmers — I forget the details). Started out with that one because it’s easy to create templates and you know exactly what’s going on under the hood. WP was not an option earlier because it was an easily hackable mess. I finally took another look at WP because 1) I’d seen so many complex, well-crafted sites and 2) ExpressionEngine got too pricy for many of my non-profit organization clients. I just wish WP code wasn’t so convoluted — it’s not elegant code, but any means, and there is way too much stuff loaded that doesn’t serve any purpose. I guess I just have to get used to it.
If you have members of your target marketing following you on social media, publish a post where you ask them to reveal any specific questions or challenges they have about your course topic. Just like with an email, you could share a link to a survey as an alternative to responding to you publicly (this might be the better option depending on the nature of your course topic).
Unlike shared or VPS hosting, dedicated hosting makes your website the lone tenant on a server. To extend the housing metaphor, having a dedicated server is like owning your own home. The means that your website taps the server's full power, and pays for the privilege. If you're looking for a high-powered site—an online mansion for your business—dedicated hosting is the way to go. That said, many dedicated web hosting services task you with handling backend, technical issues, much as homeowners have manage maintenance that renters generally leave to their landlords.
Mint is a financial website that helps you bring all things money into one place. Their homepage is laid out easy enough to be an excellent start to their funnel. Buttons you need to understand their services are at the top of the page, and those help you learn more and lead you to click around the website. The homepage serves as another great conductor. The graphics get to the heart of what Mint does, and it keeps everything important right at eye level.
Another of the WordPress competitors, Kentico, is a user-friendly, highly adaptable offering. It requires minimal coding to yield any number of customizations and functionalities. Digital marketers and tech enthusiasts flock to Kentico because it is fully APS-integrated (an open-source framework that allows for building apps in several programming languages in tandem) and lets you integrate with Google from the start.
Note that these prices are held for 36 months once you start your hosting. After that, you’ll pay the normal pricing, which is considerably higher, depending on whether you choose 12, 24 or 36 months. Take note of the difference between Plus and Choice Plus packages — although they’re the same price, at the regular rate, they’re $10.99/mo and $14.99/mo respectively.
The best CMS software knows they are only made better by expanding their basic offerings. For true customization and full ability to meet your unique needs, there should be some level of add-on you can integrate. Each website is going to be a little different, and you’re going to have specific functionality needs, so having access to apps and extensions that make those needs possible is key.
Do a Google search to find the top blogs, forums, and publications about your course topic. Read the most popular articles on those sites (as shown by the number of comments and shares on social media). Then, read the comment section of those articles. You’ll often find feedback (positive and negative) in the comment section, along with questions that were asked by people in your target market.
Hi Tarang, Interesting infographic - thanks for sharing. WordPress is very popular and will probably get even more popular. I'm not saying that it is a bad website building platform at all, as it is very powerful and flexible. But learning how to use WordPress proficiently is much more challenging than using a drag & drop website builder, such as the ones I listed above. So it all comes down to what you want to do. If you have the luxury of time and money and can afford to invest it into learning how to tackle all the technical aspects of running a website, or hire someone to do that for you, then by all means consider WordPress. We have are more in-depth discussion about that topic here. Wix, Squarespace, Weebly or Shopify are what we call DIY website builders, as you can do it all by yourself and not have to worry about most technical aspects of operating a website. So they are very user friendly and can get you off the ground in days, which can't be done if you are new to WordPress. So what's appropriate to a user is very dependent on the user him/herself! Jeremy
In other words: You don’t need to install any software on your computer (let alone on a web server) and you don’t need to set up an FTP client either. You can register your domain name through the same provider that offers the website builder. And the fact that website builders offer individual support is particularly good for beginners. This means that you don’t need to go and sift through web forums to find solutions to any potential problems.
While results like these require careful design and significant optimization specific to the website, traffic, and business, we’ve partnered with ClickFunnels to offer high converting free sales funnels templates that you can test youreslf. We've designed them so they can be easily customized to your products and website in just a couple of hours, so you can quickly determine which one increases revenue the most for your business.
Clickfunnels High Ticket Funnel Examples