This is one of the sales funnels which is confident in the quality of their service. This becomes evident when we see that they offer a 30-day free trial after providing your e-mail address. As the customer tries the product, they will soon decide if they want they want to continue using it for their business. After the free trial period ends, those who entered their e-mail will still be subscribed to Basecamp’s mass e-mail marketing. Or, they can decide to subscribe to the platform.
Most of the focus of this funnel is to inform each potential customer about the many high-quality aspects of their service before they personally decide to give more information, and eventually, the subscription costs. The website itself is one of the most professional-looking sales funnels around, but it could definitely improve in showing how much it costs and collecting user information right from the get-go.
Although any website visitor can visit the website and immediately find the tab to pull up the page, it seems that funnel strategy is a great one. For example, customers are bombarded with good information to help them decide if they are interested well before the price is mentioned. Additionally, the company offers a free trial in return for giving your name e-mail for e-mail marketing and account creation purposes.
Whatever method you choose to use to build awareness of your funnel, and to establish some interest in your product or service, this is the stage where the customer has heard what you have to say. Additionally, the customer should have a high level of knowledge about your service or product, and most importantly, they’ll know whether or not they want it. This is a very delicate part of a sales funnel’s life cycle since it is the stage which will consistently make or break you as an online business. The goal here is to minimize the number of rejections at this stage.
One of the most immediate reasons this is one of the top sales funnel examples is that it provides an ocean of information for only pennies in comparison to the level of content you can receive. With a yearly subscription that provides you to a ginormous level of potential benefits, this is definitely one of the top sales funnel examples in the unofficial education and self-help industry.
With a platform like Harvest, which has applications on Android, iPhone, PC, and Mac, it is crucial that there are developers available to keep problems from ever developing on this platform. Thankfully, there are continuous updates applied to each of the applications as needed. As a user, the application will not be buggy at this stage in its development. Since it is a rather mature service, minimal updates and maintenance are normally needed.
Uber is a unique sales funnel in that it essentially runs itself at this point. Sure, there are competitors such as Lyft that offer the same service, but the funnel doesn’t need to have elaborate steps to be successful. In this case, the awareness and marketing steps are heavily done by those who work for the company. The customer has the ability to rank the quality of each ride, providing a means to evaluate the quality of the service and improve it essentially on its own.
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