You could have the best idea in the world, but it would be useless if there is nobody who actually wants to pay for your service. Establishing a certain degree of value and uniqueness in your brand is one thing, but if you have a service that people simply are not searching for then you are wasting your time. After all, without any demand for your service, there is no way that people will even think to search for you in the first place. Before you make a funnel, ensure that it is in a niche where there is adequate demand.
A sales funnel like Uber doesn’t actually need to put too much information on their website or conduct a massive drip marketing campaign; they simply provide a service that is very clear-cut and easy to understand. The website, however, is home to a very simple CTA where people can click to be a driver or a rider. That’s all the information necessary. It also has an online version of the app for those who need to request rides.
This sales KPI can be tricky and controversial sometimes since it can vary greatly, based on the type of the lead and actual scenario. The optimal response time should be determined after different strategies are tested. That means you should decide when is the right time to react when prospects download a free trial or whitepaper, whereas prospects requesting an offer should be contacted as soon as possible.
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A platform like Mint is one that needs to be constantly updated and renewed. After all, it is the home of sensitive financial information, which users trust daily. Thankfully, the Mint developer team is composed of people who are highly experienced in the financial industry. Since they have the same developers that made TurboTax®, you should be a lot more comfortable that the platform is taken care of well.
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